Plaintiffs attorneys have found a new cash cow: websites using common analytics and advertising technology. Whether through demand letters, small claims courts or class action litigation. firms are now scrutinizing corporate websites looking for hooks to argue in court. This, coupled with misconfigured consent banners and eager State's Attorneys General, has led to a risky environment for companies. This panel will bring together three experts to bring the illuminate the issues, common pitfalls and strategies for preparation, response and remediation.