“Online” might feel like an antonym for our line of work, but social media can be a powerful platform for inclusive outreach, community connection, and public education. This session will explore how to effectively engage virtual audiences and bridge the gap between digital and physical access. You will learn practical tips for improving digital accessibility and using media to break down barriers to inclusion. We will also cover basic analytics and how to use them to shape and enhance your content strategy. Whether you are starting social media for your agency or looking to level up your approach, you will leave with actionable tools, strategies, and inspiration to build a stronger, more inclusive online presence.

Experience Level: Entry Level/Early Career