The world of Threat Intelligence is evolving, we started off with knowing little, evolved to trying to understand the landscape we live within (both in the physical and digital realms) and then took a turn in trying to understand the adversaries and their tactics. We've been mildly successful in each of these, but still have not taken much time to really understand ourselves, and those folks we're meant to be protecting. Let's break down the hoomans around us, what we should be looking for, how we can use Threat Intelligence to help them, educate them, and (sometimes) where necessary identify them as potential problem children. We keep hearing that we (the squishy bags of walking water and flesh) are the main attack vector, so lets do something about it by demonstrating how we profile, how we build an intelligence packet, and how we can use that to communicate change to those around us. Oh, and while we're at it we can work on reducing the probabilities of adversaries actions. ALL this and more by actually using (and challenging) those vendors that flout their intelligence prowess...