While Intelligence can be traced back to ancient warfare, CTI is a nascent field seeking clear purpose and direction. In both private and public sectors, CTI has been relegated to support typically the Security Operations Center and approaches tend to be reactive. These narrow views have stifled CTI's potential and created an ecosystem where the true value of CTI is unable to shine. This presentation explores the critical role of CTI in enhancing cybersecurity programs how it serves as a business enabler by aiding in prioritizing security investments and providing stakeholders with informed decision-making It delves into the cyber threat landscape and case studies.