Do you want families to participate in your family support activities? Do you want community partners to collaborate? Do you want policymakers to support policies that strengthen families and help children thrive? (Are you hungry for a delicious chocolate brownie?) Over a century of marketing has taught us lessons on persuasive messaging and strategic communications. This session will help participants apply the lesson of “Sell the Brownie: Not the Box” as a recipe for strategic messaging for preventing child abuse and promoting child and family well-being. With an engaging presentation, Jim will share credible content with updated research from the Frameworks Institute on effective messaging for child abuse prevention. The session will also connect the dots to apply that research to family support and home visiting programs helping strengthen your communication skills working with families, community partners, and policy makers.