As stewards of Colorado's precious outdoor resources, come learn about the official launch of the Colorado Tourism Office's Destination Stewardship Strategic Plan, a forward-thinking approach to tourism that prioritizes the needs of Colorado’s communities and Helps protect the integrity of Colorado's Natural and cultural resources. Thisgroundbreaking initiative, encompassing both a statewide plan and eight regional plans, establishes a strategic framework to foster sustainable and regenerative tourism at the local level. Developed through a year-long collaboration with 1,000 partners, including state/federal agencies and local government across Colorado, this effort further solidifies the CTO’s national leadership in destination stewardship

As we move into the implementation phase, we are encouraging you to champion this plan by engaging partners and inspiring them to promote destination stewardship within their communities, among local businesses, and to their visitors. To support your efforts, we will also share with you FREE resources to further engage your network.